Google pays $3.1 billion for DoubleClick
... and in cash no less.
There it is!
The last acquisition didn't satisfy the one prediction I made in December, but this one certainly did.
Web Site publishers will be able to receive more advertisers on their web site. According to the article on CNET, Microsoft, Yahoo! and AOL were in talks with the Wall Street to purchase DoubleClick.
I'll take this as one of my predictions coming true.
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Jonathan Danylko is a freelance web architect and avid programmer who has been programming for over 20 years. He has developed various systems in numerous industries including e-commerce, biotechnology, real estate, health, insurance, and utility companies.
When asked what he likes doing in his spare time, he answers..."programming."
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