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DCS-Media provides reviews, techniques, technologies, programming and design tips to help you conduct not just business, but smart business.
Smart Business using Technology
Providing Small Businesses with up-to-date
Technology Tips, Business Trends, and Practices
for a smarter business.
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Recent Readers
Tag: Marketing
Branding 102
A continuing look at branding in various ways to give your audience an image of how you want to look.
Based on my previous post a while back, the idea was to attach a brand to a product, or yourself, to show businesses you are unique and provide an extremely valuable service or product that no other company can match.
As an intro to this post, John Williams at Entrepreneur.com describes the basics of branding for those who are trying to find the words to describe it.
If you are a Micro-ISV, your primary focus may be personal branding. Jesse Warden has provided a personal branding checklist for individuals (but its just as good for mISV's). I could not find another web site that compares to the breadth of this checklist.
Top 10 low-cost or free ways to promote your business
10 ways to market your business on a shoestring (or free) budget.
If you are an entrepreneur, you understand how hard it is sometimes to market your business and how tough it really can be.
Workz.com provides the top 10 ways for you to promote your small business with either little or no cost to you.
I don't know about the "offer your product for free" option.
Brand-Building 101
4 steps for building your brand from scratch.
According to the article, you don't need a brand, but you should want one for your company.
Software Marketing Resource
This is for all of you Micro-ISVs out there trying to get your product published.
You got your new product out there, but how do you tell people about it?
This site shows you some great marketing techniques.
Want to push customers away? Don't do this!
Don't push customers away by...
...creating a less-than-adequate web site.
B.U.I.L.D. a great brand
Excellent acronym (and article) on growing your own brand.
I definitely bookmarked this for later.
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