Google pays $3.1 billion for DoubleClick

Friday, April 13, 2007 4:30 PM

Posted by Jonathan Danylko | Tag: Google | Comments: 0 | View blog reactions

... and in cash no less.

There it is!

The last acquisition didn't satisfy the one prediction I made in December, but this one certainly did.

Web Site publishers will be able to receive more advertisers on their web site. According to the article on CNET, Microsoft, Yahoo! and AOL were in talks with the Wall Street to purchase DoubleClick.

I'll take this as one of my predictions coming true.

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